Johnson & JohnsonDonate a Photo
Donate a Photo was a free app from Johnson & Johnson that allowed users to turn their photos into a way to do good. For every photo a user donated to a selected cause, Johnson & Johnson donated $1.
I spearheaded DaP’s social look and feel, contributed to significant app enhancements, and designed & directed well received paid creative media. Donate a Photo reached the 3 million photo mark before retiring in 2020.
App screens from the donation flow, updated for a native migration in Spring 2017.
Paid creative media for Spring 2017. We highlighted just how simple the app is with a surprising insight—it only takes 14 seconds to donate and make a big difference in someone’s life.
Paid creative media for Fall 2017. This seasonal, illustrative approach resulted in one of Donate a Photo’s highest click through rates to date, leading the way for an ongoing seasonal paid creative approach.