I joined in on the illustrative development for Pepsi Co’s latest sparkling water brand, bubly. The exploratory process involved generating iterations of the brand’s defining smile, all meant to subtly reflect each can’s respective flavors. The final outcome is a playful and friendly set of packaging with a lot of character.

bubly launched in March 2018, and can be found in grocery stores nationwide. (Go for the grapefruit flavor—easily my favorite.)